Initial campaign identity: Active Sillhouettes Master logo and primary colour palette. Introducing yellow as an accent colour to complement ERYC branding.
By developing the active silhouette creative we can introduce a sense of movement into the design which helps build an engaging, lively and active identity without the availability of imagery or video.
The active sillhoutte creative can be used to substitute photography and video across the site.
However, once photography and video become available the original graphics can be easily updated, yet still remain true to the campaign identity.
The branding can be applied to sign posting around the course.
Using the campaign identity to create engaging social media activity.
The active silhouette creative lends itself to the hoardings around the construction site, building brand awareness and a sense of anticipation.
