Be You Health Studios

Bringing branding to the built environment

The brief

Be You asked us to develop a brand identity which reflected their natural, healthy approach to health and fitness, and to accentuate their spa-like environment which was contemporary and welcoming.

The challenge

Be You is an all-round health studio, not just a gym, and needed the gravitas of a professional business but the warmth of the environment where the client gets 1-2-1 advice. The brand needed to work in the built environment and on social media and everywhere in-between.

The solution

Collaboration with multiple individuals and industries was required in order to deliver the project successfully. The designer worked with carpenters, sign-writers, shop-fitters and interior designers to ensure the branding was brought to life in the overall look of the gym, from the fixtures and fittings to the uniform and signage.

The results

The new branding was applied across the building, staff uniform, website, social media and all associated marketing collateral. The photography and videos are clean and minimal to enhance the contemporary feel and information is delivered in a concise way.

Video library

Photo library

Del Cruft

Project management, art direction, brand design, web development

Elle Murdoch

Design & artwork

Amelia Dennet

Video production


Signage and installation

Think Digital Print

Printed materials

Nikki Bellis