Branding

Armitage Agri

Creating a new brand identity for a new company

The challenge

This was a new business, so creating the new brand identity began with a blank sheet of paper and numerous questions about their target audience, competitors and the type of work they would deliver.

The brand had to compete with established businesses in the sector, appeal to both the traditional and modern side of agriculture and convey the new approach and up-to-date expertise and thinking that was offered through Armitage Agri.

The solution

Clear, modern branding which employs colours, styles, fonts and design techniques that are appropriate and familiar to the market place without being clichéd.

Branding elements that are designed to work across all media, offline and online.

The results

A full suite of brand collateral, from logo to website, letterheads, business cards, report covers, email signatures and social media collateral.

What Jonty said…

“The team were quick to grasp the complexities of the industry, thorough in their research of the market and the target audience and highly professional in their approach. The branding, website and marketing material they produced allowed me to enter the market as a new business, but with an identity that had the gravitas of an established operation.”
Jonty Armitage
Armitage Agri

Anna Forgaard

Marketing strategy, copywriting

Del Cruft

Brand design, web development

Rachel Barnes

Photography

Jon Redding

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