Lelley Fields Crematorium

The heart of Holderness

The challenge

A new crematorium was being built, putting a state of the art building into a rural location. There was a requirement for a brand identity, communications plan and marketing plan as well as marketing collateral for pre and post opening.

It was important that the crematorium was accessible to everyone, regardless of race, religion or beliefs and that it was seen as a positive addition to the area.

The results

The brand is incorporated into all aspects of the crematorium, from the internal designs to the website and social media. Once the crematorium is built, a 3D walkthrough will take online visitors through the building and grounds.

A website will allow Funeral Directors to make direct bookings and give everyone access to all the information they need to research and book a cremation or memorial.

Lelley Fields said…

“Thank you for the amazing job you’ve done for us here at Lelley Fields. We love our brand and – as you’ve seen – are using it everywhere. We couldn’t have done it without you.”
Christine Walker-Kelley
Lelley Fields Crematorium

Anna Forgaard

Project management, marketing strategy, copywriting

Sarah Marshall

Project co-ordination

Del Cruft

Art direction, brand design, web development

Tom Arran


Mark Brooker

Virtual tour