Branding

StepChange

Building skills and creating connections

The challenge

A series of training and support services were launched, requiring an umbrella brand and four sub-brands. The target audiences covered all ages, locations, stages of life and needs – but would all be accessing the resources through one brand.

The programme was being delivered by multiple partners in a variety of ways and the branding had to work for everyone. In addition, the ESF funding meant we had to follow certain protocols in all design work.

To support the branding, a website and marketing collateral was required.

The solution

The common point for all users of the programme was that this would be the first step towards a change in their direction – into employment, training or skills.

We created an umbrella brand and four sub-brands, all which worked together or in isolation.

The results

StepChange was launched as a programme of support and resource for residents of Humber who want to improve their workplace skills.

The website promotes the scheme generally and partners access a library of marketing material which we tailor to their specific needs, ensuring the branding is protected but everyone has their own relevant marketing collateral.

Anna Forgaard

Project management, strategy & copywriting

Sarah Marshall

Project co-ordination

Del Cruft

Brand design, web development, template design

Nat Theo

Digital media

Jon Redding

WordPress hosting & maintenance