Graphic design

Derby City Council

Developing a report design for a new project

The brief

To develop a new report design for Connected, a sustainable transport project run by Derby City Council. 

The challenge

The client wanted a visually striking presentation of the information, that conformed with the project’s established brand guidelines.

The solution

A report format was developed that combined written sections, illustrated by graphs and tables holding all the technical detail, with infographic pages that summarised key facts for each theme.

The results

The report was designed as a ring binder manual with dividers and inserts, delivering a cost effective method of updating information as the client simply reprinted individual pages as they were updated. 

Del Cruft (as Design Director for The Smarter Choice Consultancy)

Art direction, brand design, web development