Branding

Extraordinary Isle

Visit Isle of Man

The challenge

The Isle of Man has established ‘Extraordinary Story’ as its tourism brand, and a tender was published for destination branding that would fit under this, using the headline ‘Extraordinary Isle’.

The brief required a campaign identity, a marketing plan, a mock up of a campaign advert and ideas for a coffee table book.

The solution

A brand identity was created, with examples demonstrating its application across different touch points, media, brand extensions and future campaigns.

Using a Gaelic/Celtic inspired typeface maintains the Manx connection and provides a more suitable headline font for editorial use.

The palette reflects the natural assets of the island, while the sub-brands unearth the distinct Manx identity, providing an opportunity to focus the messaging on the extraordinary aspects of the island.

The mockup of the coffee table books shows how the brand is brought to life and how the typeface adds brand character when used creatively.

Results

This was a clear demonstration to the client of how our destination branding and campiagn for Isle of Man would compliment their existing work, while bringing fresh ideas to the table. (We didn’t win the tender – we think we should have done).