Campaign

Our dark secret

Winter is coming and our island is waiting for you

The challenge

A simple challenge – a destination marketing campaign for isle of man was needed to attract tourists to this unique island during the shoulder season and throughout the winter.

The solution

The Isle of Man boasts an incredible asset – it is home to 26 Dark Sky sites. And those are 26 perfect reasons to visit in the low season.

Creative and copywriting ideas illustrate how we would tailor messages to different target audiences across multiple media channels.

Photography

We worked with the incredible Manx photographer and videographer Brook Wassall, who captures the night skies on the island using time lapse, video and stills photography.

His imagery showcases the beauty and sheer awesomeness of the night skies, making the adverts eye catching and inspiring in every medium.

Copywriting

The clearly defined target audiences range from young families to retirees and each group receives tailored copy that addresses their specific interests and motivations.