Marketing strategy
National
Geographic
Seeking partnerships to reach new audiences
The brief
National Geographic magazine was seeking partnership agreements to reach new audiences for the UK print edition.
The challenge
The National Geographic brand is renowned worldwide and partners had to be carefully selected, ensuring their values were compatible.
The solution
An extensive list of international brands that met the same standards, ethics and values of National Geographic was drawn up. Proposals for collaborating, based on the objective of both partners, were shared with the potential partners and the agreements were negotiated.
The results
A number of partnerships were secured, increasing the distribution of National Geographic magazine and introducing an audience to this iconic brand.
Scoping, partnership agreements