Branding

The Weaving Sheds

Inspiring creativity in Kidderminster

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The challenge

The Weaving Sheds were once the beating heart of Kidderminster’s textile industry, housing the looms and workers that produced the world-famous carpets. In Spring 2025, its conversion to a community space that will house events, workshops and ‘make space’ will be completed.

Our brief was to create branding for this new creative and social space, while including a visual connection to the other buildings in the regeneration project – The Old Court and the Piano Building.

The challenge was to create a unique identity that linked the building to its past, while conveying a contemporary and forward-looking brand.

The solution

We created eye-catching branding that references the looms and weave through the typeface and the brand marks. The strong orange links the brand to the other regeneration projects (The Old Court and The Piano Building), but the identity is unique.

The logo and brand mark work equally well across signage, décor, social media and print, creating a feeling of energy and creativity.

The results

An inspiring brand identity that places this historic building into a modern context. The branding looks stunning across multiple media, from large format to social media, print and wayfinding.

Read more about the vision and the architect’s response here

  • the weaving sheds cafe wall
  • the weaving sheds brand manual primary brand mark
  • the weaving sheds brand manual wayfinding
  • the weaving sheds brand manual logo combination
  • the weaving sheds brand manual secondary brand mark
View brand manual
  • the weaving sheds directional posters
  • the weaving sheds poster
  • the weaving sheds wall print
  • the weaving sheds metal door
  • the weaving sheds wall sign
  • poster at the weaving sheds
  • the weaving sheds social presence
  • the weaving sheds promotional postcards
  • the weaving sheds programme

Anna Forgaard

Project management

Del Cruft

Brand design