Brand
identity

Let your branding do the talking

Branding is key to communicating your values, attracting your audience and leap-frogging your competitors.

Everything about your branding – the name, logo, colour palette, strapline, design style, font, tone of voice – conveys a message. And this message must resonate with your target audience, give you stand-out in the market place and accurately reflect your brand personality.

Branding is where the art and science of marketing combine. And that combination can create a clear, relevant brand identity that lets your business walk the walk and talk the talk.

You want the right brand image. We start with questions.

We look at the market to understand the environment your brand will be operating in and we study your competition to understand what will give you the edge.

It’s only when we have all this information that the branding work begins. The logo is designed, strap lines are developed, colours, design styles, fonts and features are chosen and the brand personality is clearly defined.

And it finishes when we have created a brand identity which speaks to the right people in the right voice – and is heard.

Your
why

New business

You are launching a new business and need an identity that fits your vision.

New product/service

You are introducing new products or services which require their own identities, but must sit comfortably within your overall branding.

Update

Your existing branding requires a refresh because it’s looking tired and outdated against your competition.

Representation

The market or audience have changed or your branding doesn’t accurately reflect what you’re now offering.

The
how

Questions

We ask a lot of questions to understand what your branding needs to convey. Who is your target audience? What do they need? What do you offer? What makes you different? What is your personality?

Research

Then we look at your broader market, your target audience and your competition, so we really understand the environment in which your brand will be seen.

Art & science

The designers and wordsmiths create an identity that brings everything together. The concepts which meet the brief are taken to the client. The others – however much the designer or their mum loves them – are abandoned. Because the only opinions that matter belong to your target audience.

Our
difference

Our designers understand the science of brand design, the psychology of colours, the impact of font. Where they excel is knowing which details separate average design from exceptional design. They know how to ensure a brand image will work across different channels, in print and online, on vehicles and on business cards.

Our copywriters know how to choose the right words to create the brand personality and sell the product, using language that the target audience respond to.

The brand identity we create gives your brand the upper hand.

Examples

Hay Chocolate
Severn Valley Railway
Visit Severn Valley
hartley building
Hartley
Thurlby Tigers social posts
Thurlby Tigers FC
StepChange Canva templates
StepChange
Lelley Fields Crematorium

Lelley Fields Crematorium

Creating the branding, marketing plan and website for a new crematorium.
Bridlington Bay Lobster logo on restaurant door

Bridlington Bay Lobster

Researching, creating and launching a new food brand.