Digital
marketing

Combining technology & creativity

Digital marketing is an essential component of any marketing strategy, but identifying what, how and when to use each platform requires expertise.

The target audience, the overall campaign message and the objective of the particular communication all influence the decision, so it makes sense to use external expertise if you don’t have it within your team.

Our social media team have experience of working across all of the social media platforms, on a variety of campaigns, for a range of markets.

They know how to maximise individual channels, how to combine organic and paid activity and how to work across multiple social media platforms to amplify the campaign voice and maximise the ROI.

Your
why

Improve existing strategy

You need to review your existing digital and social media strategy to ensure it is working at maximum capability.

Get your brand online

You want to add digital and social media marketing to your current strategy but don’t know what or how.

Online campaign

You need to use social media to deliver a specific campaign.

Access expertise

You need to outsource your social media and digital marketing to improve your internal efficiencies.

The
how

Questions

As always, this is the start point. What are your current pain points, what are the objectives – do you need digital marketing and social media at all?

Plans

We create a plan that will use digital marketing and social media to deliver your objectives through the right channels, using the most impactful messages and the latest technology.

Measures

Everything we do has inbuilt measures, so we can adjust and improve the plans, measure the ROI and maximise the budget.

Our
difference

Likes, shares and engagement levels are worthless unless they are ultimately driving revenue, so our measure is ROI. If the plan doesn’t deliver the ROI you need, we analyse and amend.

And just because you can use a platform, it doesn’t mean you should. Unless a platform is going to deliver your business objectives, we won’t use it.

Examples

StepChange Canva templates
StepChange
Bridlington Bay Lobster logo on restaurant door
Bridlington Bay Lobster
choose care superheros
What’s your superpower?
shooting choose care video
Choose Care
bridington fisherman
Bridlington Bay
think you know rutland envelope
Think you know Rutland?
think you know rutland envelope

Think you know Rutland?

Developing, creating and delivering a multi-channel campaign.
StepChange Canva templates

StepChange

Creating an umbrella brand and sub brands, then delivering the marketing collateral for a skills and training programme.