Marketing
strategy

Putting a marketing strategy behind your business objectives

Strategic marketing plan. Marketing strategy. Road map. Long term goals. Whatever you call it, it’s your start point.

An effective marketing strategy ensures that every piece of marketing you put in front of your target audience is supporting your business goals.

It identifies your marketing priorities, maximises your efficiencies and guides your team.

It gives you the framework to align your brand character, behaviour, appearance and actions so they work in unison.

A strategy is a clear direction of travel which shapes your marketing approach, sharpens your focus and delivers your business objectives.

Your
why

New business

You’re launching a new business and need a marketing strategy to define the who, what, when, where and how and to inform your tactical marketing activity.

New product or service

You’re launching a new product or service, so need a plan to get in front of your target audience in the most time and cost effective way possible.

New approach

You’re repositioning your brand to tackle changes in the market or meet customer demands and require a fresh strategic approach.

The
how

Review

Through talking, analysing, researching and questioning we get to the heart of your business, the market, your customers and your objectives.

Define

Using all the information we’ve gathered and the expertise within the team, we define the most appropriate strategic marketing approach to meet your objectives. This includes the positioning, messaging, channel strategy and target audience.

Create

Strategy is nothing until it is executed. We bring together the campaign ideas, creative executions and costs into an actionable and measurable plan.

Deliver

Using the expertise across your team and ours, the marketing activity is delivered.

Review & refresh

We constantly review the results so we can optimise the results.

Our
difference

We handpick the team for each project, so you get people with the right expertise and the relevant experience. Everyone has earned a place on the brief so there is no ‘dead wood’.

You get the expertise you are paying for – the experienced marketers you meet at the start will be the people doing the work.

We are a practical team of people with an abundance of brand and business experience who enjoy rolling up our shirt sleeves and delivering the marketing.

Examples

Lelley Fields Crematorium
shooting choose care video
Choose Care
barnsdale gardens brochure
Barnsdale Gardens
New Revenue Streams
Great Food Club
think you know rutland envelope
Think you know Rutland?
copies of national geographic
National Geographic
barnsdale gardens brochure

Barnsdale Gardens

Strategic marketing plan for a multi-dimensional business.
think you know rutland envelope

Think you know Rutland?

Developing, creating and delivering a multi-channel campaign.